How this tool handles your data

Operated by SM Digital Marketing Ltd · Last updated 23 August 2026

What this tool is

LSA Lead Management Tool is an internal tool built and operated by SM Digital Marketing Ltd. It connects to a Google Local Services Ads account, reads newly received leads, and emails the complete lead details (including the caller's phone number, which Google's own UK notification emails do not include) to SM Digital Marketing Ltd and/or the relevant client.

What data we access

Local Services Ads lead data — the information Google makes available about each lead you receive through your LSA account, such as the caller or enquirer's name, phone number, message, service requested, and the time the lead was received.
Basic Google account information — the minimum needed to authenticate and connect to the correct Local Services Ads account (for example, the account email address).

We do not access Gmail content, Google Drive files, Google Calendar, or any other Google data beyond what is described above.

How we use it

To detect new leads as they arrive in your Local Services Ads account.
To compile the full lead details into an email.
To send that email to SM Digital Marketing Ltd and/or the specific client the lead belongs to, so it can be actioned quickly.

Lead data is not used for advertising, profiling, or any purpose beyond forwarding it to the business it belongs to.

Limited use disclosure. This application's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Data storage and retention

Lead data is processed in order to send it by email and is not retained for longer than necessary to complete that delivery. We do not sell lead data or share it with any third party other than the client the lead was intended for.

Data sharing

We do not sell, rent, or share the data this tool accesses with third parties. Lead information is only ever sent to SM Digital Marketing Ltd and the specific client the lead relates to.

Your choices

You can revoke this tool's access to your Google account at any time from your Google Account permissions page. If you have questions about your data or would like it deleted, contact us using the details below.

Contact

SM Digital Marketing Ltd
Email: smdigitalmarketingltd@gmail.com